Behavioural Direct Marketing
Combine behavioural and customer data for personalised messages to all your push channels: app push, web push, email, SMS and postal
What are trigger-based messages?
Trigger-based messages are marketing messages that are automatically sent to customers based on specific online behaviours and events.
These messages are highly personalised and timely, and can help increase:
1. Cart abandonment
A customer starts shopping in your website without logging-in, but before finishing the check-out process, the user abandons the shopping cart
Teavaro resolves her identity and links it to the customer data, like previous purchases. One of her favourite products is the healthy lemon juice, which is on offer now
If after some time the customer has not completed the process, a message is automatically sent (e-mail, app push, SMS, etc.) with a reminder and the cross-selling offer
2. Product recommendation
A visitor shows interest in cosmetics but is not logged-in.
Teavaro resolves her identity and links it to the customer data. Our algorithms catalogue her as vegan, based on previous purchases and online behaviour. You can also retrieve her contact data, and check if she has consented to receive commercial communications.
You can send a retargeting e-mail with the recommended product based on her online behaviour (cosmetics search) and personal needs (vegan).
Benefits of Trigger-based messages
Improved conversion rates
Higher open and click-through rates
Increased customer loyalty
Save time and money
Our customer wanted to leverage behavioural data (app &web) combined with customer data in near-real time for shopping cart abandonment and product buying propensity
Discover Teavaro's use cases
You can see real examples from our customers and how they benefit from our solution