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Integrating Customer Data into a Single Customer View
Today we are looking into the challenge of creating the single customer view and how this challenge is linked to identity resolution.
A Perfect Match: CDPs and the Insurance Sector
Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector…
The Ultimate Paradox: When Privacy Drives Growth
A study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers…
First Party Data Strategy: Enable Personalisation and Customer Engagement
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal
Remember the ‘Right to be Forgotten’ – GDPR Series
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to
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