Paid media optimisation in the open internet

Target Prospects and customers in the open internet even when third-party cookies are no longer available:  programmatic & display 

Step 1.

Default Facebook campaign

Targeting, retargeting and lookalike audiences.

Frequency
capping

Cross-channel
attribution

cross 2

Targeting, retargeting and lookalike audiences.

cross 2

Frequency
capping

cross 2

Cross-channel
attribution

Step 2.

The deprecation of third-party cookies and advertising IDs undermines the established digital advertising practices. 

Step 3.

Teavaro’s alternatives to Third-Party Cookies

Your own Identity Graph

Step 4.

In the cookieless future Teavaro has developed an innovative solution of identity applicable to marketing that benefits publishers, advertisers and users

A technology with users consent

Our technology assigns an anonymous digital identifier that allows publishers and advertisers to recognize users and serve them with targeted advertising. This allows brands to recognize users on their websites or apps, subject to their consent, and thus track their preferences, and tailor content and offerings to their specific needs.

Initially called TrustPid now called UTIQ, the platform was designed from the ground up to comply with the European data protection law (GDPR) and seeks to help consumers, publishers and advertisers alike.

Accuracy

Audience retargeting

Retargeting and lookalike audiences.

Network identification enables retargeting a customer that has visited your webpage in media, with higher accuracy rates than other solutions, like marketplaces or PII-solutions, because it does not require the users to identify themselves via login.

Discover Teavaro's use cases

You can see real examples from our customers and how
they benefit from our solution

Personalization

Onsite Personalisation

Behavioural Direct Marketing

Paid media optimisation in closed ecosystems

Paid media optimisation in the open internet