Create a compliant people-centric consent experience
Building an own ID-graph gives brands and publishers the option to move from device (client-side) to people-centric consent management (server-side).
People-based consent management provides a number of benefits:
Consent based on people rather than devices browsers can deliver an uplift of opt-in rates by 10%.
The user experience is consistent across all touchpoints and the user can change opt-in choices across devices with a single click.
A customer-centric consent helps fight consent fatigue, by reducing the number of times the same consent is asked.
Consent experience becomes fully measurable and therefore actionable.
Your own ID-graph is the foundation for the following use cases
You can see real examples from our customers and how
they benefit from our solution