Integrating Customer Data into a Single Customer View
Today we are looking into the challenge of creating the single customer view and how this challenge is linked to identity resolution.
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A Perfect Match: CDPs and the Insurance Sector
Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector…
The Ultimate Paradox: When Privacy Drives Growth
A study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers…
First Party Data Strategy: Enable Personalisation and Customer Engagement
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal
Remember the ‘Right to be Forgotten’ – GDPR Series
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to
Building a Trustful Data Environment with Customer Data
With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their
Persistent IDs: A Better Deal for GDPR Compliance
GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that
Finding Consent – Data Integration for post-GDPR Architecture
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that
Data Dreamers: Breaking Down Barriers in Data Integration
Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised
Third-Party Cookies and the Privacy Challenge
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends…
Identity in Programmatic: The Future 1st Party Community
Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR…
Opportunity from Crisis: Brand Future under GDPR
With GDPR now past its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory
Jumping on the CDP bandwagon? The Quest for a Single Customer View
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market…
ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of
The Battle of Metaphors: IAB and the Highways of Privacy
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework…
