Client Situation:
The client is a multi-brand multi-category company with different domains. They already had a “simple” identity resolution solution in place, by linking customer login information to the first party cookie on the website. In 30 days the client could resolve 6.9 million identities. This allowed the client to resolve 15% of the page views
Introducing our Identity Resolution Methods:
When the client introduced our
multi-domain identity resolution methods leveraging the login information from another website.
Our customer identify 26% more clients (8.7 instead of 6.9 million identities).
Even more impressive was that the number of resolved page views
grows from 71 to 167 million an increase of 135% bringing the resolution of page views up from 15% to 35%.